Partnership with Horse & Livestock Trader for Event Program

A good fit to reach deeply into the horse industry

Richmond, Virginia (Aug. 28, 2012): When searching for just the right partner to publish Equine Extravaganza’s 2012 event program, one magazine stood out as the perfect match. The Horse & Livestock Trader Magazine has been a dominate force in the horse industry in VA, NC, MD, eastern TN and eastern WV for over 15 years. It reaches a broad base of horse lovers, recreational riders and hobby farmers as well as the more traditional performance and show horse enthusiast in the very market served by Equine Extravaganza. Based originally on bringing buyers and sellers together for all types of horses, The Horse and Livestock Trader has evolved into a celebration of all breeds and disciplines of horses, a trait shared by Equine Extravaganza.

It was with these great demographics and shared audience in mind, that the Equine Extravaganza joined with Horse & Livestock Trader to publish the event program. “It’s a natural fit,” says event organizer Vicki O’Hara. “Kandi Sterling, the editor of Horse & Livestock Trader, has a great business sense and a vision of how to maximize the experience for the program advertisers. For us, it’s all about giving our exhibitors the most exposure possible for the best value. And Kandi understand that.”

And value ist want the advertisers will receive. The October issue of Horse & Livestock Trader will feature a complete schedule of events and other information for those planning to attend the event. The Horse & Livestock Trader will also produce and publish the official Program for the 2012 Equine Extravaganza, to be held Nov. 2–4. To celebrate the partnership with Equine Extravaganza, the Horse & Livestock Trader is offering a SPECIAL PACKAGE RATE for Program and magazine ads of up to 20% off.

Because of their unique business model, the Horse & Livestock trader offers one of the highest readership for some of the lowest advertising rates in the industry, a huge draw for Equine Extravaganza advertisers. As a result they boast exceptional participation and interaction from a wide range horse people. Owners are able to offer horses for sale in photos ads, beginning at FREE. Commercial advertisers also benefit from economical advertising, reaching deep into their target market for minimal costs.

“Our readers are characterized as horse lovers, from mini’s to draft horses, including all kinds of Gaited horses, hunters and jumpers, all disciplines of western and dressage. We are excited to partner with The Equine Extravaganza, an event which appeals to our reader base which include a diverse range of horse enthusiasts,” says Sterling. “Our readers will be eager to get their hands on the Equine Extravaganza schedule and clinician list and the event will appeal to each and every one of our readers, both from an educational as well as an entertainment perspective, all at a great value,” said Sterling.

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About Equine Extravaganza Equine Extravaganza®, a production of Maryland-based Moonlark, Inc., is a comprehensive, all-breed, all-discipline horse and dog expo, an equestrian college fair, and Horse Rescue Initiative and is one of the largest of its kind on the East Coast. The eighth annual event will be held Nov.2–4, 2012 at the Richmond Raceway Complex in Richmond, Virginia, and will feature hundreds of the country’s top equine vendors, sponsors, clinicians, performers and professionals.

It’s not just an expo, it’s an extravaganza!

About the Horse and Livestock Trader: The Horse & Livestock Trader is a subscription based magazine which can also be purchased at one of nearly 1,000 locations throughout the region. It features horses and livestock offered for sale, horse related articles, and products and services for all breeds and all horse enthusiasts.